HBO is one of the best cable channels in the US, with a superb selection of movies and all kinds of award-winning televisions series. Game of Thrones is one of HBO’s massive success stories, as are other favourites such as Curb Your Enthusiasm and True Detective. In fact, the channel is responsible for so many hit shows, that it’s probably the only channel many people would choose if they had to pick just one.
HBO Now only on Apple devices…for now
HBO has long been part of a cable TV service subscription package – however, many people only want HBO and don’t want to pay for a cable box or subscribe to other services. Now, the company is set to launch its standalone streaming video service called HBO Now that will launch exclusively on Apple TV, iPad and iPhone next month. That means you’ll be able to get all your favourite channels for a relatively small monthly fee (for those of you that don’t download content from torrents).
HBO CEO Richard Plepler was the first guest at the Apple event yesterday, where the new service was announced, as well as a price drop for the now long in the tooth Apple TV set top streamer.
“We couldn’t be prouder”, Plepler said.
The service is priced at $14.00 per month, which gives access to all of HBO’s original content past, present and future. Those people who subscribe in April will also get the first month free and have the service in time to watch the return of Game of Thrones on April 12.
The leader in streaming Internet video, Netflix, saw its shares drop immediately after the announcement, while shares of HBO’s parent company, Time Warner, rose slightly on the day.
Just like HBO Go, which is a mobile app for payTV subscribers, HBO Now will offer more than 2,000 titles, including series such as True Detective, Veep, and older series like The Sopranos, Sex and the City, Deadwood, The Wire and True Blood.
Apple CEO Tim Cook announced that the Apple TV price would fall from $99 to $69. “If you don’t have one yet, now is the time”, Cook said. “Apple TV will reinvent the way that you watch television”. He also hinted that it’s just the start, suggesting that there will be a long overdue update to the Apple TV sometime this year – it’s rumoured to get a much more powerful gaming-capable processor, motion and voice recognition, games and its own app store (and maybe even 4K video support), but it hasn’t been updated in nearly three years.