The head of Google Thailand has outline plans which will help to get more than one million SMEs online over the next two years.
Ben King, who took up the new role in January, said that Thailand already has around 250,000-300,000 SMEs doing business online, which contribute to approximately 40 percent of Thailand’s GDP.
“We want to bring more Thais and small and medium sized enterprises online to benefit from the digital marketing opportunity,” Ben King told the Bangkok Post.
Google says it will improve the online experience of consumers, especially mobile users, who account for almost 60% of online shoppers in Thailand, as well as improving Thailand specific content from local search.
It also plans to teach 100,000 university students about digital marketing through online and self learning educational courses.
Google will also help SMEs grow their presence online by helping them reach new consumers on mobile through search, video ads and mobile advertising.
Google’s My Business product helps SMEs access Google advertising platform, Adsense, and will also help them to be listed on Google Maps.
The emphasis on mobile comes following Thailand’s huge surge in mobile penetration in recent years, which currently stands at around 65 percent, an increase of 40 percent since 2014 and which is also at higher rate than mobile penetration in the United States.
“Thailand is a mobile first country where people use mobile devices to connect to the Internet”, Ben King told the Bangkok Post.
Stats from research firm Consumer Barometer state that smartphone adoption in Thailand is greater than PC adoption, and at 57 percent, mobile is the country’s primary computing platform, reports The Nation.
With regards to shopping online, some 31 percent of smartphones owners in Thailand use their mobile to buy things online, which over three times more than people in the United States (10%) and United Kingdom (7%).