HTC hopes new HTC 10 smatphone will help boost sales in Thailand


After HTC announced a sharp plunge in sales for the first three months of 2016, the Taiwanese smartphone maker will be hoping its new flagship device, the HTC 10, will bring a much needed resurgence to sales in Thailand and around the world.

In the build up to the unveiling, HTC had said how good the HTC 10’s camera would be and in particular the front facing selfie camera. Perhaps not surprisingly then it is this aspect of the device that has formed the focal point of their advertising campaign.

So what is so special about the “ultra selfie” camera?

According to HTC, the key feature is the “optical image stabilization” feature which is a first for front facing cameras.

The purpose of this feature is to ensure that low-light pictures look far clearer and any shakes will be removed or at least reduced from videos, video calls or when taking those all important selfies.

The other features that the device possesses include the 5.2 inch display, the latest powerful quad core Snapdragon 820 processor, which also features in the LG G5, 4GB of RAM and 12 Ultrapixel main, rear facing camera.

HTC 10


On paper at least, performance of the HTC 10 should be good and its features should make the phone relatively appealing – but then of course a lot will depend on pricing.

Sadly for the Taiwanese manufacturer sales in China have so far been disappointing or very disappointing to be more accurate.

Two weeks into the preorder sales of the device only 251 orders had been placed with little interested reported.

It is alleged that this is due to the device only having the Snapdragon 652 on models available in China and the potential Chinese buyers have not been amused.

The HTC 10 is already listed on the HTC Thailand website but official launch date and pricing is yet to be confirmed. Going off the pricing in other countries, expect the HTC 10 to retail for between 22,000 and 25,000 Baht.

HTC 10 specs

HTC 10
Display 5.20 inch
Resolution 1080×1920 pixels
Processor 1.6GHz
Storage 32GB
Rear Camera 12MP
Front Camera 5MP
OS Android 6.0
Battery capacity 3000mAh


  1. fourthstooge on

    What everyone seems to forget is that a successful successor device needs to have all the great technology available in the market that can be packaged together. The reason the M9 didn’t do well is because it ran hot initially, the camera was poor, and had no Image Stabilization, and it did NOT have a biometric reader of some type that is needed for future secure commerce transactions.

    Note though that any company that removes a great feature like front-facing (FF) STEREO speakers from an existing product on its next iteration has engineers with mush for brains. This HTC 10 will be another weak seller, like its predecessor. Even Samsung brought back a microSD slot on the Galaxy S7, after removing it. There are NO good reasons to change the orientation of FF stereo speakers. Right? One keeps improving, not removing good stuff. Time will soon tell us how mushy those brains are. The Galaxy S7 Edge is the way to go till some company can create a follow up flagship device with FF stereo speakers that offer full frequency of sound through both left and right sides, which will likely be the next Nexus later this year.

    Think about it. Why improve the display so greatly and NOT do the same for the audio component, for those times when using only the mobile device in your hand?

    If smartphone users think that FF stereo speakers should not be part of their multi-media experience when using the device, then they should ask themselves, “would they buy a TV without stereo speakers – like it was in the 70s – great mono sound?” If you added speakers to your TV, would you face the speakers towards your couch, or would you face them to the side or back walls? If the smartphone plays back HD video, then the smartphone should play back stereo sound. It just makes sense. Of course, both large and small multi-media smart devices should also have jacks for earplugs or headphones when privacy is required. This just makes sense too. Right?

    I watch youTube videos on my M9. I hold up my phone and watch different types of clips with it, while I’m lying down. Those FF stereo speakers make a huge difference. I can watch John Oliver (Last Week Tonight) clips in HD, and the stereo sound is awesome. My next portable computer (which will just happen to make phone calls as well) MUST have stereo sound (without accessories), and if HTC does not offer it in a few years, then I’ll be buying someone else’s smart multimedia personal assistant device.

    Boomsound is just some hardware and software inside the device (and more importantly it’s a marketing term). It has nothing to do with where sound exits the device. In my opinion, the engineers had it right, when they designed the exits so that the direction of the sound waves moved forward and hit your face, and a strong pleasing stereo effect was achieved by having the sound exit from both sides of the screen when you held it in landscape mode, as if you were watching a small LED flat screen TV.

    LightStruk stated: I have a One M8, and I bought it specifically for the loud, front-facing, stereo speakers. I use those speakers every day! I can watch videos without cupping my hand around the bottom bezel like you have to with an iPhone, and the stereo separation is obvious. I can turn my phone around and show some friends what I’m watching, and they don’t have to alternate between pointing the speaker at their ear and watching the video. I put it on my kitchen counter and listen to podcasts as I cook. I turn on music and sit it on the table while playing with my toddler. The sound that comes out is actually tolerable!

    So, I believe Stereo FF speakers are just as necessary as a high performance colour display.

  2. Giles Peach on

    I’ve been following the various reviews closely. While the speakers aren’t as loud as the M8/9, they are still apparently much better than the S7 and others. The 10 also has very high quality digital sound processor which provides class leading headphone sound.
    Reviews of the camera have been mixed, although the recent update (1.30) fixes many of the complaints. If you don’t like the over-saturation and sharpening of the S7, the 10 offers a worthy alternative.
    I’m currently using a Nexus 6P, which I love. My only complaint is that it is a little on the large side. It’s fine for day to day use, but when I take it on runs or to the gym it is a little bulky.
    While the S7 does offer water resistance, which I really like the idea of, and it does look quite nice, I still don’t like Touchwhiz. Personal preference. I’ll have a play with the 10 when it arrives, if I like, I’ll get. Otherwise let’s see what the Sony X series has to offer. Choices, choices everywhere.