After HTC announced a sharp plunge in sales for the first three months of 2016, the Taiwanese smartphone maker will be hoping its new flagship device, the HTC 10, will bring a much needed resurgence to sales in Thailand and around the world.
In the build up to the unveiling, HTC had said how good the HTC 10’s camera would be and in particular the front facing selfie camera. Perhaps not surprisingly then it is this aspect of the device that has formed the focal point of their advertising campaign.
So what is so special about the “ultra selfie” camera?
According to HTC, the key feature is the “optical image stabilization” feature which is a first for front facing cameras.
The purpose of this feature is to ensure that low-light pictures look far clearer and any shakes will be removed or at least reduced from videos, video calls or when taking those all important selfies.
The other features that the device possesses include the 5.2 inch display, the latest powerful quad core Snapdragon 820 processor, which also features in the LG G5, 4GB of RAM and 12 Ultrapixel main, rear facing camera.
On paper at least, performance of the HTC 10 should be good and its features should make the phone relatively appealing – but then of course a lot will depend on pricing.
Sadly for the Taiwanese manufacturer sales in China have so far been disappointing or very disappointing to be more accurate.
Two weeks into the preorder sales of the device only 251 orders had been placed with little interested reported.
It is alleged that this is due to the device only having the Snapdragon 652 on models available in China and the potential Chinese buyers have not been amused.
The HTC 10 is already listed on the HTC Thailand website but official launch date and pricing is yet to be confirmed. Going off the pricing in other countries, expect the HTC 10 to retail for between 22,000 and 25,000 Baht.
HTC 10 specs