Huawei, Sony eye strong Q4 – launch new smartphones and audio devices in Thailand

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By JIRAPAN BOONNOON
THE NATION

CONSUMER technology giants Huawei and Sony are bringing out new products to boost sales in the final quarter of this year.

Tossaporn Nisthanon, deputy country director of Huawei Consumer Business Group (Thailand), said the company had launched the Huawei nova 2I as a smartphone for the mid-range market.

It features four cameras, a FullView display, a 5.9-inch screen and other options aimed at appealing to teenagers and young workers in their first jobs.

The phone also comes with two colours: graphite black and prestige gold. It is priced at Bt10,900 and will available on October28.

The Chinese-based company is positioning the nova2i as a strategic product to drive business growth in its smartphone market. Tossaporn said high-end phones account for 30 per cent Huawei’s revenue from smartphone, |with the mid-range segment contributing 30 per cent and low-end models accounting for the remainder.

Huawei nova 2I

It expects that by the end of this year revenue from the mid-range segment will reach 40 per cent of its phone sales. “I think that the nova2i will drive revenue growth for our smartphone market and will be affordable-priced smartphone with new innovative technology and become the top-selling model among Huwawei’s portfolio of smartphones,” said Tossaporn.

Ingmar Wang, country director for Huawei Consumer Business Group (Thailand), said that the company had surged to around 10 per cent of the Thai market for smartphones.

Last year, it had just 1 per cent.Second-biggest maker IDC reported that Huawei |has become the second-biggest manufacturer of smartphones worldwide.

Moreover, IDC also reported that in the Q2, 2017 smartphone OEMs shipped a total of 341.6 million smartphones worldwide in the second quarter of 2017 (2Q17). Coming off a higher than expected first quarter, smartphone shipments declined 1.3% from the same quarter a year ago and were down 0.8% from 1Q17.

Samsung and Apple both held shares relatively constant from the second quarter a year ago, while the other three vendors rounding out the top 5 – Huawei, OPPO, and Xiaomi – all grew shares. The one change in terms of ranking within the top 5 was Xiaomi slightly outpacing vivo, but not by much.

However, Huawei also captured the third position once again thanks to strong sales in greater China as well as in many developed European markets. The Chinese giant witnessed 19.6% year-over-year growth and improved its market share by two full percentage points compared to the second quarter of last year.

Huawei’s mid-range and high-end models continue to prove successful along with the flagship P10, Mate 9, and the more affordable Honor series. Looking ahead, Huawei will still need to successfully penetrate the U.S. market at the carrier level if it wishes to surpass either Apple or Samsung at the top.

Sony Thai has also been busy.

The firm has launched portable audio products such as the 1000X series wireless headphones, hear series Hi-Res audio headphones, the Walkman digital music player series and Extra Bass series wireless speakers.

Yuzo Chiba, managing director of Sony Thai, said the company has enjoyed growth in its audio business in the Thai market and has benefited from a trend of people wanting to listen to music content in high-quality files.

“The firm has therefore provided new audio products with innovative technology to support the demand of customers in the digital era,” Chiba said.

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