As many readers of Thai Tech will already know, new iPhones are expected to be announced on Wednesday 9th September, at the 7000-seater Bill Graham Civic Auditorium in San Francisco. This year, Apple looks like it’s going to host a much larger event than normal, leading to a lot of speculation about what we can expect besides new iPhones.
iPhone 6s and iPhone 6s Plus debut
Of course, there will be an update to the company’s current smartphones, with a new A9 processor, a higher megapixel camera, as well as possibly “Force Touch” and a host of other improvements such as iOS 9. But the rumour mill has been going overtime again this year, regarding the possible launch of an updated Apple TV set-top box, marking the company’s more serious attitude towards upending the television industry with a subscription model, in addition to a new focus on casual games.
We don’t have long to wait until we know for sure, but it’s certainly about time Apple updated its diminutive video streaming box, as it’s already a couple of years since it was last updated in any meaningful way. Online sources claim the new hardware will feature an A8x (as used in the iPad Air 2) CPU or perhaps the new A9, but since the device is going to be plugged into a power outlet while in use, it’s been speculated that Apple will be able to beef up the clock speed and grunt of the machine as it doesn’t have to take into account battery life. That raises the prospect of some fairly powerful internals that could easily handle Playstation 3-quality graphics and attract a wide user base of gamers.
The tagline for the event on Wednesday is “Hey Siri, give us a hint” which seems to indicate that the event will focus heavily on new capabilities for Siri, in terms of a television interface. Imagine just asking your television to play the latest Taylor Swift video or play the latest episode of House of Cards without having to fumble around for a remote control. If done right, the new Apple TV box could be a great way to find and watch movies and TV episodes, as well as allowing developers to create apps and games.
We’ll have an update on Thursday with a bit of post-analysis after the event…