The iPhone 7 will not have any “attractive selling points” and will only be an incremental upgrade from the iPhone 6s, with Apple set to give its iPhone range a complete refresh when it releases the iPhone 8, according to two new reports from industry experts.
KGI Securities Ming Chi Kuo is regarded as one of the leading analysts regarding all things Apple and is regarded as a well placed source when it comes to predicting Apple’s strategies for releasing new products.
Kuo’s latest research paper as reported by 9to5 Mac says that the iPhone 7 will lack any killer new features and because of this predicts that a sales slump for Apple in 2016 and says he expects sales to be lower than in 2014.
At its worst, Kuo predicts Apple to sell around 190 million iPhones in 2016, which despite sounding like a lot, would represent an annual decline of around 18.6 percent.
Kuo says that because the iPhone 7 will feature a major change in its design, Apple is at risk of being left behind by some its Android rivals. Earlier this year both Samsung and LG overhauled their flagship devices to widespread critical acclaim.
The iPhone 7 has been rumoured for release in autumn 2016 and is said to include minor upgrades, the most notable of which is an improved camera and the removal of the headphone jack.
In another report issued last week, Barclays analyst Mark Moskowitz said in a note to investors that the iPhone 7 will not have “any must-have form factor changes” compared to the iPhone 6s.
The major overhaul of the the iPhone line up will then come in 2017 with the release of the iPhone 8, which will be a “mega-cycle” upgrade as opposed to an ‘incremental” one, as is expected with the release of the iPhone 7, the report claimed.