iPhone 7 sales down 25% compared to release of iPhone 6S

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It seems that the long awaited launch of the iPhone 7 has not been met by the same enthusiasm when it comes to sales of Apple’s latest flagship smartphone.

It has been reported that sales are down 25% during the weekend after launch when compared with this the same period in 2015 when the iPhone 6S was launched.

The latest figures have been released by German market research company GfK who looked at iPhone 7 sales in Asia and Europe although it does not take into account sales figures in the US. It must be stressed that the figures were not intended for external release.

“Numbers on sales or market shares are confidentially provided to our clients and shall not be quoted or released to the public,” GfK said in a statement.

Although the figures cannot be verified, KGI Securities analyst Min-Chi Kuo predicted that sales would drop by around 18% back in April of this year.

Bloomberg have also reported that sales of the iPhone 7 and iPhone 7 Plus are expected to be as much as 20% down in the first quarter of 2017 compared to the same period this year.

Apple reportedly asked its production partners to carry enough chips for up to 50 million units of the iPhone 7 and 7 Plus in the third quarter of 2016, but only 45 million units in the fourth quarter. It has even been predicted that this may drop further in the first quarter of 2017.

Apple shares dropped as much as 2.7% after GfK’s report was leaked last week.

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