Apple’s share of the mobile market in the U.S. has almost doubled since the Cupertino-based company launched the iPhone 6 and 6 Plus in October last year, according to a new study by Consumer Intelligence Research Partners (CIRP).
iPhone market share almost doubles in U.S.
The report [PDF] by CIRP which was released on Friday, states that the iPhone’s market share grew from 28% in the July to September quarter to a huge 50% in the last few months of the year, a huge increase over the same time in the previous year when the iPhone 5s was released.
Apple sold nearly double the amount of phones sold by Samsung with LG in third place with 11% of activations. Activations are a key metric, as ‘shipped’ unit statistics often inflate the sales numbers, so activations are a more accurate measure. No other smartphone company managed to even get in double figures, with BlackBerry in last place with less than 1% of activations in Q4 last year.
These results show that its the first time in years that iPhone sales have managed to beat all the rivals combined, however the company almost achieved that last year when the iPhone 5c and 5s reached 48% of the market in the few months following release.
Sales of Samsung devices in the Christmas season dropped to 26% in 2014, a moderate decrease compared to the 31% it enjoyed the previous year.
“For most of the earlier quarter, buyers held off buying Apple phones in anticipation of the launch”, according to CIRP Co-founder Josh Lowitz. He also commented that Samsung’s loss was gained by Apple and LG. LG saw its holiday sales increase to 11 %, up from 8% percent last year.
“By every measure, Apple’s 2014 phone launch was a success” said Lowitz. “[iPhone 6 and 6 Plus] drew from loyal Apple customers, with 86 percent of buyers upgrading from an older iPhone. Samsung and LG saw far lower loyalty rates, with 25 percent of Samsung owners and 18 percent of LG owners who activated a phone in the quarter switching to an iPhone”.
Apple will announce its latest financial results this Tuesday, after the financial markets close, where it’s expected that they will report sales of more than 70 million iPhones in the previous quarter. According to fan site AppleInsider, Ming-Chi Kuo of KGI securities estimates iPhone sales at 73M for Q4, broken down as 42 million for the 4.7-inch iPhone 6 and 16 million for the larger 5.5-inch iPhone 6 Plus.
CIRP based its findings on a survey of 500 US subjects, from December 27, 2014- January 5.