Kodak has now entered the smartphone market with a device that is aimed at professionals and enthusiasts alike.
The Kodak Ektra has some pretty impressive specifications and has even brought some comparisons with Apple’s iPhone 7.
Starting with the cameras, the rear facing main camera is 21MP f2.0 with optical image stabilisation and can also shoot 4K video, whilst the front selfie camera is an above standard 12MP f2.2 affair.
The device has a 5 inch display, has 32GB of internal memory that can be expanded with a microSD card, 3GB of RAM and runs on Android 6.0 Marshmallow – all this setups the new device up to have a significant impact on the smartphone market.
Explaining the company’s decision to release the new phone, Jeff Clark, Kodak’s chief executive said: “Kodak has a rich history in imaging technology and the launch of the Kodak smartphone today demonstrates our ongoing commitment to bringing the latest advances in photography to consumers.
“The original Kodak Ektra Camera was launched in 1941 and in its latest reincarnation, opens up a world of creative opportunities to all who care about photography.”
Kodak were formed in 1888 by George Eastman and based in New York.
They were a market leader in the world of photography for over 100 years until sales started to dwindle in the later 1990’s.
Sadly, the company filed for a Chapter 11 bankruptcy protection in 2012 but re-emerged in the mid-2013 having sold off a number of businesses.
Kodak is yet to confirm pricing and official release date of the Kodak Ektra.
— Kodak (@Kodak) October 20, 2016