Konami shifts focus from consoles to mobile gaming


Anyone under the age of 40 will probably know that Konami was once a household name, creating amazing games for consoles such as Contra, Gradius, Castlevania, Metal Gear Solid and Silent Hill. Those were huge hits and made the company one of the biggest forces in games for machines such as the PlayStation, Megadrive, Super NES and many more.

Konami to focus on mobile games

But the company that created all those arcade classics and console series is becoming an unrecognisable company with the news that it’s now to focus on mobile phones as their main platform.

The information comes from a translation of a Japanese interview with the new Konami President Hideki Hayakawa, in which he says that Konami will “pursue mobile games aggressively” and that “gaming has spread to a number of platforms, but at the end of the day, the platform that is always closest to us is mobile. Mobile is where the future of gaming lies”.

“We hope that our overseas games such as Metal Gear Solid V and Winning Eleven continue to do well, but we are always thinking about how to push our franchises onto mobile there, too”, Hayakawa added. “With multiplatform games, there’s really no point in dividing the market into categories anymore. Mobile will take on the new role of linking the general public to the gaming world”.

Metal Gear Solid V

The company President also goes on to say that they will pursue a pay-as-you-play model, like the one in games such as the Winning Eleven and Power Pro sports series. “Our games must move from selling things like ‘items’ to selling things like ‘features'”, he said.

Some of Konami’s console games like Metal Gear Solid V and Winning Eleven will continue to be released for console machines, but the home gaming market isn’t their focus anymore.

Konami also announced in March that it would restructure to a “headquarters-controlled system” that would be “capable of responding to the rapid market changes that surround our digital entertainment business”.

The apparent change in direction follows news earlier this year that Sega would be focusing more on the PC and mobile market, cutting hundreds of jobs at the same time. Likewise Nintendo is also shifting to mobile phone games, developing a series of titles based on its most popular characters, for release this year and next.

SOURCE: Ars Technica


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