Line, one of Southeast Asia’s most popular chat apps with more than 180 million users, plans to launch an online grocery service in Thailand on February 4th.
Line starts online grocery sales in Thailand
The new app-based service will launch in Thailand first, and is said to offer discounts on everyday groceries such as coffee and water, plus there will be free delivery for Thai shoppers. Beginning in Thailand this week, Line will offer both perishable and non-perishable items which can be purchased using the messaging app. Line promises free, next-day delivery for everything purchased.
The Japanese-owned Line app is especially popular in Thailand, where there are more than 36 million active users and rising. Line’s online partner aCommerce announced the new service today, and will handle the supply and delivery side of things. aCommerce is a Bangkok-based startup which managed to raise $10.7 million from Docomo and others last year.
“Food and consumer goods-based e-commerce businesses have been around for quite a while now, especially in developed markets like the US and Korea,” said Sedong Nam from Line Plus Corp. “However, only recently are we starting to see the shift towards mobile-first with on-demand businesses that extend to every part of our life. This campaign is our first step towards moving into developing our channel exclusively for the emerging online groceries category”.
Nam said that Line needs “to educate both consumers and retailers in the region on the benefits of mobile commerce”, after having first experimented with online sales in Asia in 2013 with flash sales for various make up products.
Line’s new groceries store is expected to expand into other parts of Southeast Asia later in the year, but it’s most likely to be only for specific cities rather than everywhere.
Have you ever purchased anything using the Line app? Would you use the new grocery service? Let us know in the comments below.