LINE Thailand plans new services for consumers and businesses

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LINE Thailand has announced it will launch new services for Line users that will help facilitate them in everyday life.

Line, which boasts more than 33 million users in Thailand aims to build on the strength of its chat app to offer a host of new services to consumers, business and SMEs.

The development is part of the ‘Line beyond chat’ strategy formally announced last week by managing director Ariya Banomyong, which will see a number of new apps launched by the end of June.

The new apps will offer Line users online-to-offline services that will help them with things such as booking a taxi or paying for things onine. The idea of using one app for multiple services is the key component of the company’s new strategy.

“LINE aims to become O2O service leader by becoming a platform and scaling up its existing services such as LINE TV, LINE Music and Giftshop by launching new localised services for Thailand,” Ariya told The Nation.

In Indonesia, Line recently partnered with a local taxi app Go-Jek, so that users can order a taxi from within Line without having to download another app and it is expected that similar services would be offered in Thailand.

For SMEs in Thailand, Arya said that the company will help more small businesses promote products and services via its Line@ app, which is used by businesses to manage official Line accounts, and which can be a very affordable digital marketing platform.

Ariya also explained how e-commerce in Thailand is being driven from mobile devices, which accounts for nearly 60 percent of all e-commerce traffic.

Mobile banking has also saw significant growth in 2015.

“Mobile phones are the future of the Internet. According to Kasikorn Bank, mobile-banking accounts showed a rapid growth of 33 per cent from 9 million accounts to 12 million this year,” he said.

Ariya added that out of the 40 million people in Thailand who access the Internet from their smartphone, 33 million are Line users, who spend an average of almost 84 minutes per day using Line chat.

In 2015, Line’s global revenue was US$1 billion.

Source: The Nation

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