Popular instant messaging platform LINE has opened a new retail store in Bangkok, and plans to open its own theme park in the capital before the end of the year.
Line Village Bangkok, which opened on Friday, sells dolls, cuddly toys and other LIbe branded merchandise.
Later this year, the Line Village will be expanded to three story indoor theme park complete with virtual reality rides and other amusements.
While there are other Line stores in Japan, Taiwan, China and South Korea, the one in Bangkok will be the first to include an indoor theme park.
The store and park, which is located at Siam Square, will cost 500 million baht to complete, with Line hoping it will attract more than 12 million visitors annually.
Launched in 2011, Line has more than 200 million users worldwide, 44 million of which are in Thailand, representing its biggest market outside of Japan.
A staggering 94 percent of smartphone users in Thailand have the Line app installed on their smartphones.
Earlier this month, Line Corp. President and CEO Takeshi Idezawa announced the company will launch its own artificial intelligence (AI) powered smart speaker, which can be used to connect smart devices in the home, and which will rival the likes of Amazon’s Echo, Google Home and Apple’s upcoming HomePod.
Called ‘Wave’, users can create things to do lists, manage appointments or find out information from the internet by talking to the speaker or asking it questions.