David Marcus, the Facebook vice president and the executive in charge of messaging products says that the company is looking to streamline Messenger as it is becoming “too cluttered”.
Over the last couple of years the company has added emojis and other elements designed to enhance the user experience although it seems from feedback that the company has received that this hasn’t gone exactly to plan.
In a recent post Marcus said: “Over the last two years, we built a lot of capabilities to find the features that continue to set us apart. A lot of them have found their product market fit; some haven’t. While we raced to build these new features, the app became too cluttered. Expect to see us invest in massively simplifying and streamlining Messenger this year,” Marcus wrote in the post, titled “Six Trends for 2018.”
Marcus went on the elaborate further by saying messaging apps in general will become more visual with Facebook-owned WhatsApp being highlighted.
“I predict visual messaging will fully explode in 2018; people will expect a super-fast and intuitive camera, video, images, GIFs, and stickers with almost every conversation. Even in the workplace where conversations can be more serious, we see people embracing emojis and video to help drive a point home,” Marcus wrote.
“There were 17 billion video chats on Messenger for the year – two times as many as compared to 2016,” he wrote.
Messenger currently has 1.3 billion monthly users. Facebook CEO Mark Zuckerberg also commented last week that the company would be making a “major change” to users’ news feeds to emphasise more “relevant content,” which could result in people spending less time on the platform.