If Microsoft’s pop ups forcing you to upgrade to Windows 10 were not annoying enough, then this new full page reminder will really get on your nerves.
Microsoft has begun using full page pop ups to get users to upgrade to Windows 10, in one final push before the the free upgrade offer ends later this month.
The tech giant has been heavily criticised for its aggressive tactics in forcing the upgrade on users who wish to continue using one of the older versions of its operating system.
Recent months have seen users plagued by constant reminders and automatic updates that installed Windows 10 on machines without the user having given their permission.
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With less than a month before users will need to pay a license fee to upgrade, Microsoft has resorted to serving purple full screen alerts, which at first glance look a little similar to the dreaded blue screen of death.
The new purple pop up reads: “Sorry to interrupt, but this is important. Windows 10 free upgrade offer ends July 29.”
The pop up alert gives users two main options: ‘Upgrade now’ or ‘Remind me later’.
For users who want to avoid upgrading altogether, they must click on the ‘Do not notify me again’, which is hidden away in the bottom left corner of the screen.
Criticism of Microsoft and its ‘nagware’ has intensified this year, with users accusing the company of tricking or misleading them into upgrading to Windows 10, when clicking on the exit button of an on screen prompt was found to begin the upgrade rather than cancel it.
Microsoft also changed the status of the Windows 10 upgrade to a critical security update, meaning that anyone who had automatic security updates enabled would have the software downloaded on their computer automatically, regardless of if they wanted it or not.
Last month, Microsoft was forced to pay $10,000 in compensation to a woman who said Windows 10 was installed on her computer without her permission and the failed upgrade had left her device unable to function properly.
Earlier this week, Microsoft said Windows 10 is now running on 350 million devices worldwide, which accounts for around 19.1 percent of desktop computer users.
According to the latest figures from Netmarketshare, 49.1 percent of desktop users are still running Windows 7, while 9.8 percent still run Windows XP.
Jonathan is our Google Nexus and Android enthusiast. He is also fanatical about football which makes it all the more strange that he should support Stockport County. In addition to writing about tech, Jonathan has a passion for fitness and nutrition and has previously written for one the UK’s leading watch and horology websites.