Xbox developer and tech industry giant Microsoft is planning a new Netflix type service with the goal of getting 2 billion global players on board.
A Microsoft Xbox team member recently said in an interview with The Verge that the company was developing a service that would function in a similar to the Netflix streaming services, albeit with video games and not TV.
The proposed service would offer users access to games from a whole host of developers including of course Microsoft’s own games, and the ability to stream games to their device of choice.
Kareem Choudhry Chief of Microsoft Gaming Cloud Division said in the interview, “We’re looking at ways to make that content available to anyone no matter what device they’re on,” he further added that there will eventually be “2 billion gamers in the world” and Microsoft’s goal “is to reach every one of them.”
This bold statement from Choudhry could prove difficult to realise.
Throughout the history of video games in the industry, a game available for one console cannot be played on a different brand of console, forcing the players to choose which console they would prefer to play the game on. And for those who are a fan of console exclusive games they would have to buy several different consoles to have access to all the games.
However, with the growing popularity of The Cloud comes new opportunities. Developers, in theory, could stream their wares to consoles, PCs and mobile devices with relative ease. Microsoft just happens to have such a service, Azure Cloud. Microsoft believes their Azure Cloud can deliver a platform on which games are delivered.
Of course, this is all well and good if the likes of Sony and Nintendo get involved, but will they? Nintendo has only just recently started porting games to other devices and that is only to Android and iPhone devices. Over the past 15 years neither Sony, Microsoft nor Nintendo has expressed any interest in offering their games to rival console makers.
What will the new service be called and when will it be officially announced? For now, Microsoft isn’t saying. When we know we will let you know.