Crossy Road’s developer, Hipster Whale, has just revealed that it’s made a huge pile of cash with the game, but what’s more, it’s entirely free to play and is also very generous with its content. Hipster Whale revealed the revenues in a presentation at the GDC conference in San Francisco, in which co-founders Matt Hall and Andy Sum said that the game has also been downloaded more than 50 million times.
Crossy Road – $10 million in 3 months
“If you make a game that’s only about business, you’re going to get Candy Crush clones,” said Hall. Crossy Road instead took inspiration from 1980s arcade game Frogger, providing players with a variety of characters to tap across roads and rivers, and to splat against or under cars, trucks and trains.
Players earn currency from playing that can be spent on unlocking new characters, with no timers, lives or pay-gates forcing them to delay or pay to continue playing as much as they want.
“Obviously, $10m is fantastic. That’s way, way, way, way, way more than we thought we would get. But someone on the free-to-play business would look at those numbers and think we could make a lot more per user. But, if we changed it … if we followed some of those best practices … if we sold coins and had a ‘save-me’ button and it felt like the other games, would anyone have cared?”
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