How much does Apple know about you? New feature lets you find out

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If you own an iPhone, iPad or Mac, it will soon be easier to find out exactly what Apple knows about you.

This week, Apple announced it was updating its privacy settings making it easier for users to access their data and even temporarily deactivate their accounts.

The Cupertino firm has launched a new privacy portal for Apple ID holders to manage their personal data.

At the portal, you can download data on things such as all the purchases you have made, app usage history photos, documents, and calendar data. You can also get full reports on all your activity in iTunes, the App Store and Apple Music.

You’ll also be able to correct any personal data that is incorrect and restrict access to your data. You can even more easily deactivate your account either temporarily or permanently.

While all these options had been available before, the new portal makes them more accessible and puts all the tools together in one place for the first time.

The new portal has been launched in response to the new GDPR regulations which went live on 25 May and will first be available to users in Europe before being rolled out globally.

Apple has long prided itself on the safety and security of user’s personal data.

It’s recently updated privacy page reads: “At Apple, we believe privacy is a fundamental human right”, reinforcing the message that its devices are secure.

Apple believes that most private data should remain private and only be stored on customer’s own devices and not be accessible to third parties.

You can visit Apple’s new Data and Privacy portal here

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