Netflix has certainly changed the way we watch television but how much would you be prepared to pay for your subscription?
Netflix has provided excellent original content that has proved to be addictive whilst at the same time they have an efficient delivery system that sends your favourite programmes direct to your smartphone or TV.
The down side of creating great programmes is that it costs money and it looks like these costs may be getting increasingly passed on to users so prices look set to rise.
CNet reported that Netflix put up prices in Australia over the weekend to test consumer’s creations and this was confirmed by Netflix who said they had upped prices for all three of their plans: Basic, Standard and Premium.
“We continuously test new things at Netflix and these tests typically vary in length of time,” the company said in a statement.
“In this case, we are testing slightly different price points to better understand how consumers value Netflix. Not everyone will see this test and we may not ever offer it generally.”
The largest increase was not surprisingly on the Premium Plan and that was AU$3 (THB77). The Premium Plan lets users stream content on as many as four devices in either HD or Ultra HD.
It is unclear if Thailand and other countries will follow this lead but it would appear highly likely. It was only this time last year when prices rose around 40% for the Standard Package.