Netflix to launch in Japan this autumn


Netflix has announced that it will expand its streaming service to Japan by the autumn 2015.

The launch of Netflix in Japan is the first time the company will officially offer its services in Asia, with the move said to be a springboard for further expansion throughout the region.

Netflix also announced that the company will open an office in Tokyo as part of the launch.

From September, Netflix has said that users will be able to choose from a wide selection of popular Japanese TV shows and movies, as well Netflix’ original series Marco Polo, Sense8 and Marvels Daredevil.

The Japanese market could be lucrative for Netflix as the country has more than 36 million broadband users and is home to the highest average Internet speeds of any country in the world.

Last month, Netflix announced plans to launch in more than 200 countries by the end of 2015, in addition to the confirmed expansion of the Netflix service in Australia and New Zealand by March.

“With its rich culture and celebrated creative traditions, Japan is a critical component of our plan to connect people around the world to stories they love,” said Reed Hastings, chief executive officer at Netflix.

“As we expand into Asia, we’re excited Netflix members increasingly will have access to some of their favorite movies and TV shows no matter where they are.”

There is no word yet on pricing, which is expected to be released at a later date.

The news of Netflix planned expansion into Japan comes approximately one week after it was announced SingTel, Warner Bros and Sony Pictures will join forces to launch a new video streaming service in Southeast Asia.

Source: Netflix



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