Netflix has fired the first shot in its war on users accessing its geo blocked content via VPNs.
The VPNs allow users to access content from another country by masking the users actual location.
This content would be otherwise unavailable due to rights restrictions and not being licensed in a particular country.
Reports from Australia today suggest that Netflix has started blocking VPN users Down Under who are trying to access content on Netflix USA.
Australian VPN company uFlix has reported that its users started to receive the following error message when trying to access the service:
“You seem to be using an unblocker or proxy. Please turn off any of these services and try again.”
The crackdown by Netflix on VPN users is said to be the result of pressure from content license holders and TV companies.
Netflix has not previously said how it intends to block VPNs.
However, the approach it has taken with VPN users in Australia suggests that it is blocking certain IP addresses, which perhaps will result in nothing more than a game of cat and mouse between Netflix and the VPN companies who will almost certainly just switch servers in order to change IP addresses, allowing users to access geo blocked content on Netflix once more.
Earlier this month Netflix launched in 130 new countries, including Thailand, where the service is available on a free one month trial, with packages from 280THB per month thereafter.
Jonathan is our Google Nexus and Android enthusiast. He is also fanatical about football which makes it all the more strange that he should support Stockport County. In addition to writing about tech, Jonathan has a passion for fitness and nutrition and has previously written for one the UK’s leading watch and horology websites.