Apple is expected to launch launch three new devices in September, the iPhone 7S, the iPhone 7S Plus and the flagship device, the iPhone 8.
However, a new report claims the iPhone 8 won’t be released until NEXT year.
The reason behind the delay is because Apple is eager to avoid unnecessary confusion among consumers.
If the iPhone 8 was to be launched in 2017, what would the 2018 version be called, the iPhone 8, 2018?
If something isn’t done then the report claims that the problem will continue in subsequent years regarding the naming.
Some have suggested that Apple may start to use a different moniker for their premium models – a notable suggestion being the iPhone Pro.
Earlier suggestions had said that the new device may be known as the Apple X, with the X denoting ten as it is the tenth anniversary device.
The X has been used previously with the OS X that later became rebranded as the macOS.
Regardless of the name, the new device that will be unveiled in September looks the real deal.
According to the Digitimes, the iPhone 8 will be the only one to come with an OLED screen with Samsung only supplying around 80 million screens.
The report also suggest that Apple will be manufacturing another 80 million screens for their own devices and may keep some back in reserve just in case Apple order more.
Digitimes expects Apple to ship between around 55 million units of the iPhone 8 in 2017.
As we have reported before, Apple looks set to ditch the physical Home button and replace it with a Touch ID fingerprint scanner that is embedded in the screen although as yet this hasn’t been confirmed.
As always, we will just have to wait and see what the new device is called when Apple makes an official announcement.