Netflix has revealed a new tool that will allow users to watch streamed television shows on mobile devices without racking up huge bills due to the mobile data charges.
The news comes in wake of Netflix launching its service in practically every country around the world with many of the subscribers in these countries using smartphones as their device of choice for connecting to the internet.
Netflix director Eddy Wu said in a blog post “As we have launched Netflix around the world, we have seen big differences in how much people are streaming on smartphones and what kinds of mobile data plans they have. Today, we are offering a new tool to help you better control how much data you use when streaming on cellular networks.”
It is possible to watch three hours of shows or films per gigabyte of data using a default setting in the Netflix application with the company claiming that it has no adverse affects on the quality of the video.
Mr Wu said that the company had carried out a number of tests to ensure the best possible setting for cellular networks to ensure good quality video but also avoided high data usage.
For users who are unaffected by restrictions on data usage it is possible to set Netflix to stream shows or films at a higher rate.
Mr Wu said “Our goal is to give you more control and greater choice in managing your data usage whether you’re on an unlimited mobile plan or one that’s more restrictive”.
If you are using WiFi hotspots, Netflix shows will be not be affected by the setting.