New Apple TV may not launch at next week’s Apple event

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In contrary to the early rumours that suggested Apple would unleash a long overdue update to its Apple TV set-top box at the Worldwide Developers Conference (WWDC) next week, it looks like the new device may not be ready in time after all.

In a report that covers what to expect at WWDC, The New York Times Brian Chen says that Apple has in fact postponed its plans because the product is “not ready for prime time”.

New Apple TV not ready for prime time

It seems that a new Apple TV will not be ready for next week, but sources say that the company planned until mid-May to use the event to spotlight the new Apple TV box, in addition to a more advanced remote control and tool kits for developers to make apps for the diminutive device. However, it seems the plans were put on ice…

Apple has not released an updated version of the Apple TV hardware since 2012, which have generated years of rumours and speculation about the Cupertino-based company’s plans for the machine. Since 2013, every event has been the subject of rumours in terms of whether we’ll see a new Apple TV, but every year brings more disappointment.

Apple TV HBO NowAccording to the most recent online rumours however, Apple is working on an updated version that will include things such as a full App Store for apps and games, plus Siri (voice recognition) support and a software development kit. It is also said to feature an “A8” chip (the same as in the iPhone 6) and more internal storage, and a touch-based remote control.

There is no information yet on when the Apple TV may in fact be updated, but it might be later this year at the same time Apple launches its subscription-based TV service. That service was also said to be targeted for WWDC but the plans were delayed because the content deals are not yet in place.

With the subscription TV and Apple TV update out of the picture for WWDC, the event will instead focus on the next version of the iPhone’s operating system, iOS 9, as well as OS X 10.11 (the new Mac operating system), its new Beats-based music streaming service, and of course the Apple Watch.

SOURCE: Business Insider.

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