By JIRAPAN BOONNOON
THAI OPPO will invest around Bt300 million this year to improve its after sale services nationwide, in order to lessen customers’ waiting time to just an hour, said Chanon Jirayukul, executive vice president of Thai Oppo said.
It has around 40 service centers nationwide.
The firm has just launched Oppo F7, a mid-range smart phone, featuring a 25MP front camera and AI Beaty 2.0 for a better and more natural look and an enhanced selfie experience.
It also comes with a two-year warranty and will go on sales today.
The new smart phone, in solar red or diamond black, is priced at Bt10,990. Oppo has named “Yaya Urasaya Sperbund” as the presenter of the stylish phone. It will go on a roadshow up country in promotion of the new model.
The firm also plans to launch a new flagship smart phone in the premium market by the end of the year. The new product will be priced at more than Bt15,000.
According to International Data Corporation (IDC) Quarterly Mobile Phone Tracker, total smartphone shipments in the emerging Southeast Asia (SEA) region recorded approximately 100 million units in 2017, declining by less than 1 per cent year-on –year. IDC categorises Indonesia, Malaysia, Myanmar, Philippines, Thailand, and Vietnam as the emerging markets in Southeast Asia.
In 2018, local vendors will continue to feel the impact as end-users gradually shift their preference to more popular brands and are more willing to invest in upgrading to larger screen mid-range smartphones.
Most would soon be equipped with enticing features such as dual cameras, thin bezels, on-device Artificial Intelligence (AI) among others.
To stay competitive, local vendors should ship smartphones with some of these features and introduce devices that come with Android Oreo ‘Go edition’ while keeping the prices affordable to suit their local target segments,” said Jensen Ooi, senior market analyst, Client Devices, IDC Asean.
Republished with permission from The Nation