Overpriced flop? Hardly. iPhone X was the world’s best selling smartphone last quarter


Despite predictions it would be an overpriced flop, the iPhone X was the best selling smartphone of Q1 2018, new data has revealed.

According to a report by Strategy Analytics, Apple shipped 16 million iPhone X units in the first quarter of 2018, up to 31 March.

The iPhone X was closely followed by the iPhone 8 and iPhone 8 Plus which shipped 12.5 million and 8.3 million handsets, respectively.

Next was the iPhone 7 which shipped 5.6 million units.This was followed by the low cost Xiaomi Redmi 5A which shipped 5.4 million units and the Samsung Galaxy 9 Plus which shipped 5.3 million units.

However, the Galaxy S9 Plus had only been on sale for a shorter period of time having only been launched in February 2018 but did not go on sale until mid to late March.

“For the second quarter running, the iPhone X remains the world’s most popular smartphone model overall, due to a blend of good design, sophisticated camera, extensive apps, and widespread retail presence for the device,” Juha Winter, senior analyst at Strategy Analytics, said in a statement.

“We estimate Xiaomi Redmi 5A shipped 5.4 million units for fifth place and 2 percent market share worldwide in Q1 2018. Xiaomi has become wildly popular across India and China. Xiaomi is selling a huge volume of smartphones through online channels, with key retail partners including Flipkart and JD,” Linda Sui, director at Strategy Analytics added.

“We expect the S9 Plus to become the best-selling Android smartphone globally in the second quarter of 2018,” Woody Oh, director at Strategy Analytics said.

Despite further rumours of the iPhone X underperforming, Apple CEO Tim Cook revealed in an earnings call earlier this week that the iPhone X was the popular iPhone each week in the March quarter.


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