Facebook is reportedly conducting market research to see whether an ad-free subscription based version would appeal to users.
The new version would not contain any ads but users would need to pay a monthly subscription fee.
Facebook has been conducting the research to see if an ad free version would attract more new users, according to a report in Bloomberg.
The research comes after Facebook has found itself at the centre of a scandal involving Cambridge Analytica, the British political research firm which was able to harvest data from 87 million Facebook users without their knowledge.
Facebook has previously studied a subscription based model and rejected it but is looking into the possibility once more.
Facebook has never ruled out a subscription model.
“We certainly thought about lots of other forms of monetization including subscriptions, and we’ll always continue to consider everything,” Chief Operating Officer Sheryl Sandberg said during Facebook’s recent first-quarter earnings call.
Meanwhile, CEO Mark Zuckerberg also left the door open for a subscription version of the site during his recent congressional testimony.
During the hearing Zuckerberg said: “there will always be a version of Facebook that is free,’’ failing to rule out that Facebook may one day launch a subscription based version.
Despite recent controversies, Facebook last month announced its profits have skyrocketed in Q1 2018, up 49 percent compared to the same period in 2017. The number of new users signing up to the social network also rose by 13 percent.