Would you pay to join a Facebook group? Social network begins charging to access content


Soon you may have to pay if you want to access your favourite Facebook group.

Facebook is trialling a new tool that would allow group administrators to charge subscription fees to access content within the groups.

Facebook has said that if the feature is rolled out globally, it would not be used on existing groups but would be available on new groups.

Making the announcement earlier this week, Facebook said that it is testing a subscription tool on a select number of groups whereby users can pay a subscription fee from between $4.99 to $29.99 per month.

“We hear from group admins that they’re looking for ways to help them earn money to deepen engagement with their members and continue to support their communities,” Alex Deve, product director of groups at Facebook, wrote in a blog post.

“Subscription groups were created to make it easier for admins to provide these experiences with built-in tools, and to save them time so they can focus on offering members-only content.”

The new tool means that if you create a Facebook group in the future you might be able to start charging members of your group a subscription fee.

The addition of a paid subscription could help to make certain groups more exclusive, but is also likely to drive away casual users.

Facebook says that some groups already charge a membership fee, but this money is collected through outside sources. The new tool will make it easier to track and collect money from with Facebook, the company said.

“Many admins do this today by creating an additional subscribers-only group that sits alongside their existing group, and rely on additional tools to track and collect payments.”

If the trial is successful, group admins will have the option to charge for content.

The trial is currently being tested on a select number of groups including one dedicated to home cleaning advice and another which offers weekly meal prep ideas, meal plans and customised shopping lists.


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