Everyone knows that huge phones have become all the rage recently. You only have to look at the people around you to notice it seems that just about everyone has a jumbo-sized phone, or so-called phablet.
Recent data from Kantar Worldpanel ComTech shows that phablets (typically defined as phones over 5.5-inches in screen size) quadrupled market share during the first thee months of the year, helped in no small part by Apple’s first product in the category, the iPhone 6 Plus.
Super-size phablets on the rise
The phablet market in fact grew to 21% of smartphones this quarter, up from just 6% the previous year. The growth it seems is mainly due to the iPhone 6 Plus, which managed to grab 44% of the market during Q1. Screen size was mentioned as the main reason for buying a particular phone by iPhone and Android buyers, at 43% and 47% respectively.
Kantar also says that during the first quarter, the data shows that 11.4$ of users switched from Android to iPhone (versus 14.6% last year). That compares however to only 5.9% switching from iOS to Android, down from 9.8% the year before.
In terms of smartphone sales in general, “Apple’s overall sales dominated AT&T, Verizon and Sprint [in the US]where iPhone represented 59%, 43% and 50% of smartphone sales, while Samsung dominated smartphone sales at T-Mobile with a share of 42%.”
Kantar also provided stats on the growth of iOS in Q1, saying that Android switchers drove iPhone growth across Europe in Q1 as Apple grew to a 26% share in urban China.
SOURCE: Kantar Worldpanel ComTech