What if you could order a pizza right from your car’s dashboard? That dream will soon become a reality thanks to Pizza Hut. The giant pizza chain teamed up with Visa and Dublin-based Accenture to create an in-dashboard ordering system for cars with connected technology.
Through the dashboard system, you can access Pizza Hut’s menu, order whatever you want, choose pickup or delivery, and pay for the tab using Visa’s Checkout system. The in-car menu and Visa’s online payment system are connected for quick and easy ordering whether you’re on your way home from work or stuck in traffic. Using Beacon technology, the Pizza Hut staff will know when your car has arrived, so you can pick up your order while it’s still hot.
Accenture, a tech consulting company, manages all of these technologies. In a press release, a Visa spokesperson stated that 250 million vehicles worldwide would have some form of embedded connectivity by 2020. And as those numbers of vehicles increase, Visa’s ability to provide secure online commerce to consumers will increase as well. Eventually, Visa hopes that consumers can order more than just a pizza through their car’s dashboard.
As exciting as this new technology is, there’s still a long way to go before we see this dashboard system in new vehicles. As of right now, we can only catch a glimpse of the in-dashboard ordering system through the team’s concept car that was unveiled in Barcelona this week. Visa, Pizza Hut and Accenture hope to roll out test cars equipped with the dashboard system in Northern California this spring. The plan is to test out the system for three months.
In the near future, you’ll be able to order pizza from your car. And Visa hopes to rapidly expand the system’s capability, so consumers can make most of their everyday purchases right from their dashboard.