Amazon is set to rival Netflix with reports that it is about to launch its on demand video streaming service globally.
Amazon Prime Video is the home of The Grand Tour – the spin off of popular motoring show Top Gear, presented by Jeremy Clarkson, Richard Hammond and James May.
A report in the Wall Street Journal claims Amazon will expand its service to more than 200 countries and territories.
Amazon Prime Video is currently available in Austria, UK, Japan, Germany, US and in Australia where it was partially launched on Thursday. It is also rumoured to be launched in India shortly.
There is no information yet on how big the content library will be when Amazon Prime Video launches world wide or how much it will cost.
Rival video streaming service Netflix launched in Thailand in January 2016 when it made its service available in 190 countries.
A monthly subscription to Netflix Thailand starts from 280 baht per month and gives users access to a wide range of movies and TV shows, including its own critically acclaimed “House of Cards”, “Stranger Things” and “Orange is the New Black”.
Rumours about a possible world wide launch of Amazon Prime Video first surfaced on Wednesday following the announcement that it would be streaming its new flagship show The Grand Tour in 200 countries from December.
Jeremy Clarkson and fellow presenters Richard Hammond and James May made the announcement in a video on YouTube.
Amazon will be hoping that by making its service available worldwide it will help to recoup some of the reported GBP160 million over three years it spent to acquire the rights to the The Grand Tour.
However, according to Clarkson, it wouldn’t take much for Amazon to ensure it gets a return on its investment.
Earlier this year he told The Sun newspaper: “Yeah, they will. Do the maths.” Adding that if just one percent of the audience it had on Top Gear signed up to an annual subscription to Amazon Prime Video, the company would make in excess of GBP276 million.
In 2013 when Top Gear was at its peak, it has broadcast in 212 countries and territories and had an audience of 350 million people.