The new Samsung Galaxy S8 is due to be launched on March 29. The standout feature seems to be Bixby, Samsung’s very own smart assistant.
Samsung have high hopes for Bixby which they claim will help improve the relationship between humans and machine.
It described the new service as, “our first step on a journey to completely open up new ways of interacting with your phone.”
The CTO of Samsung Mobile, InJong Rhee said in blog post announcing Bixby, “instead of humans learning how a machine interacts with the world (a reflection of the designers’ abilities), it is the machine that needs to learn and adapt to us.”
Several pre-installed apps are already setup and optimised to work closely with Bixby and the S8 will come with a button dedicated to the feature making it easier to access and use.
The button, which will be located on the left-hand side of the device will mean the assistant can respond in super-quick time and is said to have greater usability and control than any other services currently available.
Bixby can understand incomplete information and also detect when apps aren’t functioning correctly and can offer advice and help to try and resolve any issues.
The assistant won’t be exclusive to the S8 with Samsung confirming that it will soon be coming to other connected products.
The company says it dreams of a future where you can control your air conditioner or TV through Bixby, which is located in the cloud.
“Bixby is at the heart of our software and services evolution as a company,” Samsung says.
“We are fundamentally and conceptually changing our attitude toward software and services and working hard on innovation throughout all aspects of our mobile ecosystem.”
“With the continued investment from Samsung on artificial intelligence, the possibility of what Bixby can become is endless.”