Samsung Electronics Galaxy Note 8 pre-orders highest among Note series: exec


SEOUL (Reuters) – Pre-orders for Samsung Electronics Co Ltd’s latest premium smartphone Galaxy Note 8 are the highest among the Note series, the tech giant’s mobile chief said on Tuesday.

Samsung is betting on the Note 8 to keep its market dominance as it competes with rival Apple Inc’s latest iPhones due to be unveiled later on Tuesday.

The Galaxy Note 8 goes on sale on Friday in the United States, South Korea and other countries.

Samsung, the world’s largest smartphone maker by market share, has received positive feedback on the Note 8 following pre-orders from about 40 countries, said DJ Koh, President of Samsung Electronics’ Mobile Communications Business.

Note 8

New Galaxy Note 8 smartphones are displayed during the company’s launch event in New York City, U.S., August 23, 2017. REUTERS/Brendan McDermid

“Since the August 23 New York unpack, many buyers and partners said the initial response is very encouraging,” Koh said at a media event.

Priced at $930 to $960 by U.S. network carriers, including a dialling and data plan, the Note 8 will kick off a new era of premium-priced handsets, which analysts expect to be joined by $1,000-plus iPhones next month.

Apple will hold a “10th anniversary” event later on Tuesday, when it is expected to unveil a special edition iPhone with an edge-to-edge screen and augmented reality that will battle with the Note 8 for pre-holiday sales.

(Reporting by Joyce Lee; Editing by Richard Pullin)


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