Samsung and Apple falter in tablet market in Q1 this year

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The tech giants Samsung and Apple saw their shares in the global tablet market plunge in the first quarter of 2015, data showed today, largely dented by the rise of various Chinese companies getting deeper into the so-called ‘white box’ segment.

Samsung and Apple lose ground in tablet market

US tech company Apple accounted for 24.3% of the global market for tablets between January and March, down from 28.9% a year earlier, data compiled by industry tracker Strategy Analytics showed. Samsung, South Korea’s biggest tech firm, also saw its share move down 5.6% over the same period to 17 %.

In contrast, the white box products, which refers to products produced on an on-deamnd bases without specific brands, usually by Chinese companies, gained 2.7% in the first quarter year-on-year to 28.4%.

Apple and Samsung, which together made up more than half of the world’s tablet PC shipments in the first quarter a year ago, managed to make up 41.3.% of the industry in the first quarter this year, in contrast.

Among the Chinese companies that gained ground, Lenovo gained 5.3 % of the market in the first quarter, up 1.2% year-on-year. Huawei also saw its share move up 1.5% to reach 2.4%, the data showed.

Taiwan-based Asus, saw its share down 0.1% point to just 3.6%.

Samsung Tablet

Largely due to the rise of these white box products and competitive prices, Apple and Samsung will find it difficult to gain momentum, according to many market watchers.

“2015 will be the year that Samsung pares down its large product portfolio to focus on a tighter circle of strong performers in the mid- to low-price tiers, such as Tab S, Tab 4 and the new Tab A”, Strategy Analytics said.

Of course, having a smaller market share isn’t always a bad thing, as Apple has shown with the iPhone that even though it’s far outpaced by Android, it makes far more money, good for shareholders and good for reinvestment into the industry and new technologies.

SOURCE: Korea Herald.

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