This year, South Korea electronics and mobile company Samsung launched a couple of great new Android smartphones – the Galaxy S6 and the Galaxy S6 Edge. Both garnered favourable reviews and are packed with the latest features. However, things aren’t as rosy as they may appear in the firm’s mobile division. Sales of the new phones have been worse than expected, and Samsung has just announced that it will adjust pricing, while it was discussing its disappointing financial results for the latest quarter.
Samsung cuts prices on Galaxy models
The company’s press release says:
“While the IT & Mobile Communications (IM) Division is expected to face a difficult business environment, the sales momentum for high-end products will be maintained by adjusting the price of the Galaxy S6 and S6 Edge and introducing new premium smartphone models”.
The premium smartphone models that are alluded to in the statement above are said to be the Galaxy Note 5 and the Galaxy S6 Edge+ (what is it with smartphone companies shoving a plus on the end of their phone models these days?), both of which are expected to be unveiled at an event on August 13th in New York and London.
All that’s left now is to see what Samsung does with its updated pricing – hopefully it will be a large drop, as it may be a good chance to try and gain more customers. There’s no word yet on the exact prices for the existing Galaxy S6 models, but it should be just a matter of weeks…