Samsung teams up with iflix to offer enhanced TV viewing experience


iflix, a subscription video on demand (SVoD) service for emerging markets, is collaborating with Samsung Electronics Southeast Asia and Oceania to bring greater value to Samsung Smart TV users.

With this collaboration, Samsung Smart TVs sold in Thailand, Indonesia, Malaysia, Myanmar and the Philippines will come pre-installed with the iflix app.

This will allow users to access iflix’s vast library of the world’s best TV shows, movies and more, directly from their Samsung Smart TVs without the need for any additional equipment or accessories. From July 10, consumers who purchase designated Samsung Smart TV models will enjoy a complimentary 12-month iflix subscription (worth at Bt1,200), sponsored by Samsung.

Consumers can additionally enjoy an even more exceptional viewing experience with HD video and greatly improved audio quality on iflix, for no additional charge.

Users of existing Samsung Smart TVs will also be able to natively access the iflix app directly via Samsung Smart Hub, a single access point where users can easily navigate a diverse range of content.

The “Smart Hub” interface has also been extended to smartphones through Samsung’s new and improved “Smart View” app, which provides a comprehensive overview of all available content on the app’s home screen.

With the improved “Smart View” app, consumers can use their mobile device to select and start their favorite live TV programs and video-on-demand services on their TV.

Head of Marketing, iflix (Thailand), Artima Suraphongchai, said: “Over the last two years, we have strived to set the benchmark for providing an exceptional mobile experience. We are deeply humbled to have been chosen by Samsung, the global leader for premium home entertainment electronics to premiere our proprietary native television app, further extending iflix’s extraordinary viewing experience to home users exclusively on all new Samsung Smart TVs. We are excited for Samsung customers to experience iflix’s world-class service as we continue to grow our strategic collaboration.”

Sansaneeya Prachakvej, senior marketing communication, Thai Samsung Electronics Company Limited, said: “Having led the TV industry in global sales and market share for more than a decade, Samsung has a relentless focus on delivering strong product innovation, as well as a keen understanding of consumer trends.

“As part of our commitment to customers, we are continually looking at how we can provide added value and the iflix collaboration is an example of how we are delivering an enhanced TV viewing experiences by providing greater choice and convenience.”


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