It’s been a tough year for Samsung. Not only has it had to deal with the launch of two new iPhones, it has also lost a significant share of the Asian market to Xiaomi, the Chinese brand very much seen as the rising star of the mobile tech industry.
In response to decreasing sales, Samsung has just announced the launch of the Galaxy A7, which is its thinnest smartphone to date, measuring in at just 6.3mm thick and weighs 141g.
Perhaps responding to continued criticism for its flimsy plastic cases, the Galaxy A7 has a sleek metallic body which will house one of two variants of the device.
There is a 4G compatible version which runs on a Qualcomm 64 bit Snapdragon chip with a 1.8GHz and 1.3GHz quadcore processor, or a 3G dual sim version which has 1.5GHz and 1GHz quadcore processors.
The device is driven by 2GB of RAM, has 16GB of storage space, with a MicroSd for further expansion.
The Galaxy A7 will be shipped with Android 4.4 but will receive the Lollipop update and has a 5.5 inch sAMOLED screen.
As for cameras, the Galaxy A7 has 13 megapixels on the back, with a front facing camera which offers 5 megapixels and is complete with auto selfie image stabilisation.
There is no official word yet on availability or price, although SamMobile says it is expected to be around $600.
Given that this is nearly double the price of the Xiaomi Mi4, a phone which has much better specs, it remains to be seen if the Galaxy A7 will be the answer to Samsung’s woes.
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Jonathan is our Google Nexus and Android enthusiast. He is also fanatical about football which makes it all the more strange that he should support Stockport County. In addition to writing about tech, Jonathan has a passion for fitness and nutrition and has previously written for one the UK’s leading watch and horology websites.