Samsung Electronics is determined to push and develop its mobile operating system, Tizen, as an alternative to Android. Three weeks ago, the South Korean company launched the Samsung Z1 phone in India, the first smartphone powered by Tizen, which is their homebrew alternative to Android.
Tizen Z1 smartphone pushes out to another Asian country
This week, Samsung is also pushing the Samsung Z1 into India’s neighbour Bangladesh, a country of more than 150 million people, and in a similarly low rate of penetration for smartphones.
But after some changes of strategy on Tizen and more than a few missteps, the company’s approach to Tizen seems to be taking share – it’s being aimed primarily at first-time smartphone buyers, many of which won’t have a bank account. Samsung currently sells the Z1 in India for the equivalent of around $90.
Samsung has been promoting Tizen as a very optimised and lightweight mobile operating system that doesn’t require much computing power, and can also handle most tasks that users need without requiring expensive top of the range hardware.
That has also meant that Samsung can use it on many of the smart home devices it’s starting to develop (many of which were demonstrated at CES in Las Vegas last month), for example its televisions, smart watches and even home appliances.
And even though Samsung’s new Tizen-powered smartphone was expected to face pretty stiff competition in India, where many local manufacturers have released low-end phones (some in partnership with Google), Samsung says that in fact its Tizen phones have been received very positively. So much so that it’s encouraged Samsung to push Tizen out to another country.
In Thailand, there is no news yet whether Samsung ever intends to release any Tizen-powered smartphones, but it’s likely that you would be able to try it out on some of its forthcoming smart watches and Internet-enabled televisions.