Users of Instagram will soon be able to buy their favourite on-screen items direct from the app.
Tests on the new feature, on Apple mobile devices alone at first, are set to start as early as next week in the US and no doubt the 500 million users across the world will be awaiting the outcome.
It is believed that twenty retailers, including JackThreads and Kate Spade will take part in the test.
They will share posts that will include a ‘Shop Now’ icon so users can purchase the featured item without even having to leave the app.
In a blog post, Instagram bosses said the aim was to provide “the most seamless shopping experience for consumers”.
“Mobile has changed the way people shop,” Instagram said in the post. “We’re excited to announce an easier experience to shop the products you love on Instagram.”
Facebook owned Instagram believes that there are plenty of statistics showing that many users view their app and use an internet browser to research options regarding potential purchases.
It seems that the retailers involved in the trail are also enthusiastic with Ryan McIntyre, the chief marketing officer for JackThreads saying the new technology would “change the scope of what we, as retailers, are capable of offering on mobile”.
He added: “Our customers will be able to shop seamlessly from their social media feeds – allowing us to reach guys where they’re already hunting for what’s new.”
The latest news from Instagram comes just days after Twitter announced that they would be shutting down Vine, their video sharing app as well as axing one in ten jobs.