Facebook owned WhatsApp has added a new feature that is remarkably similar to one found on Snapchat.
Called WhatsApp Status, it allows you to send GIFs, videos and photos which then disappear after 24 hours.
And just like regular WhatsApp messages, the new Status updates are also encrypted, meaning only you and the recipient can read them.
The new status updates, which are a lot like Snapchat Stories, can be sent to your contacts and adorned with various stickers and other annotations.
The new feature has been available to beta testers since November but is now being rolled out to all users on Android, iOS and Windows phone.
This is not the first time that Facebook have developed tools that have been popularized by Snapchat.
Facebook owned Instagram has used its own version of Stories since August and it is available to its 150 million users.
The WhatsApp version will be launched in the same week that Snap begin their roadshow prior to a March initial public offering.
“The original idea behind the project was to build an application that lets your friends and other contacts know what you’re up to,” announced CEO Jan Koum.
WhatsApp said its new features will be tested in the Netherlands, France, and other countries before rolling out globally.