Spotify will start streaming video content to users of its mobile apps, the company has announced.
The popular music streaming service will start showing video content from selected third party producers including the BBC, Comedy Central, ESPN, TED and Vice Media.
The first video content on Spotify will be available to users on Android in the US, UK, Sweden and Germany later this week, and will also be available on iOS the week after.
Whilst the first video content made available to users is likely to be short clips from existing TV shows, it is believed that original music related programs and other video content will be created specially for the platform in the near future.
Spotify first announced its intention to make video content available to its users back in May 2015, when it said: “For the first time, Spotify is adding video clips and audio shows to the music mix. We know there are times in the day you want to switch between music to catch up on the latest news, listen to your favourite podcast or simply watch something fun. And with a stellar range of entertainment to choose from there’s something for everyone. Spotify will suggest video and audio shows for you to watch and learn what you love.”
A report in the WSJ claims that since May last year Spotify has been beta testing and fine tuning its video streaming experience.
The WSJ also says that Spotify is paying its media partners for the video content and that it will initially be available without any advertisements in a bid to expand its audience and engage existing users.
With that being said, Spotify Chief Executive is on record as saying that video ads will one day be “an important source of revenue.”
The announcement that video content will be imminently available shows how Spotify is eager to try and broaden its appeal from only offering music streaming.
However, its foray into video means the company is entering into an equally and as fiercely competitive arena, dominated by the likes of YouTube, Snapchat and Facebook.