Motorola has denied rumours that it is about to re-release one of its most iconic mobile phones.
The tech company, which is now owned by Chinese firm Lenovo is set to announce a range of new products at the Lenovo Tech World Conference which is to be held in San Francisco later this week.
Rumours have been widespread that the company was about to re-release the Motorola Razr flip phone after the device featured in an official video posted online.
The video uploaded in May heavily featured the Razr and lead to speculation that Motorola would release an updated version of the device that would run Google Android and be marketed as an alternative to today’s large screen all metal handsets.
However, a company spokesperson has quashed rumours and denied that the Razr is making a comeback.
“We love how the throwback video has been embraced and the excitement it has generated,” the statement read.
“The RAZR was one of the most iconic phones ever designed and redefined how stylish a mobile phone can be. While Moto is not re-releasing the RAZR, we will transform mobile again on June 9.”
So it seems the release of the video was nothing more than a clever marketing ploy, which certainly seems to have worked given the amount of speculation and intrigue it has generated in the run up to this week’s event.
Recent figures released research firm IDC revealed that Motorola’s parent company Lenovo has fallen behind fellow Chinese smartphone manufacturers Vivo and Huawei for number of smartphone shipments and launching a revamped Razr could be a possible way of boosting sales.
The original Motorola Razr was one of the world’s most mobile phones and sold 130 million units after it launched in 2004.
Do you think flip phones will ever make a proper comeback?
Could you ever go back to using a flip phone?
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