Tidal brings high quality music streaming to users in Thailand

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Tidal is a new high fidelity music streaming platform backed by superstar rapper turned businessman Jay Z, along with fifteen of his superstar mates, who also happen to be some of the biggest names in music.

The service, which will compete against likes of Spotify, Pandora, iTunes, YouTube, Deezer and others, promises “the first music streaming service that combines the best High Fidelity sound quality, High Definition music videos and expertly Curated Editorial.”

It’s main selling point is that it offers enhanced “lossless” sound quality, exclusive tracks and content from artists, however, this comes at price.

Tidal available in Thailand

In the US and the UK the service is available for a monthly subscription fee of $19.99 and £19.99, respectively. A non-lossless version of Tidal has also recently been launched for £9.99.

The good news is that for users based in Thailand, the service will be available at a fraction of the cost of that in the UK and US.

When it is officially launched on April 30th (3pm Bangkok time) it will be available in two tiers for a monthly subscription of THB 179 for Premium or THB 358 for HiFi with lossless sound quality. You will also be able to take advantage of a 30 day free trial.

You can access Tidal via the App Store, Google Play Store and through the Tidal web player. The service can also be integrated with a more than 30 home audio systems including Sonos, Denon and Wren Sound, amongst others.

Major artists backing Tidal

In March, Jay Z unveiled the new service after a company owned by the rapper acquired the platform from a Norwegian firm called Aspiro for $56 million.

As well as Jay Z, some of the other musicians who have backed the service include Rihanna, Madonna, Alicia Keys, Daft Punk, Jack White, Coldplay, Kanye West, Deadmau5, Nicki Minaj, Arcade Fire, Calvin Harris and (of course) Jay Z’s wife Beyonce.

In its opening press event, Tidal was pitched as “the first artist-owned global music and entertainment platform”, with its high profile owners talking about how Tidal will help to restore the value of music, which they will do so by asking listeners pay the monthly subscription fee rather than streaming music for free on ad supported platforms such as Spotify.

Generally speaking, streaming services do not pay musicians and recording artists directly, but pay their record labels, who then give the artists a cut as determined by the agreement in their individual contracts.

In a recent interview with Billboard, Jay Z said: “People are not respecting the music, and (are) devaluing it and devaluing what it really means. People really feel like music is free, but will pay $6 for water.”

It’s not just Jay Z who has issues with free streaming services. Last year, Taylor Swift ordered the complete removal of her music from Spotify after execs from the company refused to remove the songs from its free streaming tier.

A Tidal of controversy?

Since the star-studded unveiling in March, Tidal has been on the receiving end of its fair share of negativity surrounding the new service.

Despite Jay Z saying that Tidal will pay artists more in royalties than the likes of Spotify, no specifics have been released on how this will be achieved. Critics, many of whom are other artists or come from within the music industry, say all the rap mogul has done is take the world’s most popular and highest earning stars and made them exclusive to his own streaming platform.

A post on the Wall Street Journal blog said that one of the problems with Tidal is that “it inflamed a simmering class war in music”.

Others have pointed to the fact that because Tidal is more expensive than its competitors, and almost double the price of Spotify’s premium service, it could force users to use torrents or illegal download sites.

Earlier this week, Jay Z lept to the defence of Tidal taking to Twitter claiming there was a smear campaign being launched against Tidal by “many big companies”.

Whilst some of the criticism directed towards Tidal has perhaps been more than a little unfair, especially given the fact that service is still very much in its infancy, Jay Z and the people behind the service will have their work cut out competing against the likes of Spotify, Pandora, Apple, Google Play Music and Beats Music if it is to revolutionise the music streaming market.

The team at ThaiTech have been given exclusive access to Tidal and have been testing it out for more than a week.

One thing we can say is that with regards to the actual service, the sound quality is superb.

Look out for our Tidal review, which should be on ThaiTech in the next couple of days.

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4 Comments

  1. I fear that the HD quality will take too much bandwidth and thus the streaming might be full of distortion and stops.
    Guess my favorite GROOVESHARK is still the best audio streaming service, good quality music, wide variety of music choice and very attractive: it is free, as in free beer.

  2. Pingback: Review of Tidal for users in Thailand

  3. ChrisWard99 on

    Expensive? It’s 179 baht or 358 baht. Doesn’t exactly break the bank. Or maybe it does?

  4. ChrisWard99 on

    I used to use Grooveshark years ago, it was great! I read last week that it has closed down.