UberFLASH launched in Bangkok

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UBER, the on-demand ride-sharing technology company, has launched uberFLASH, a pilot programme in Bangkok that it vows will deliver the closest ride to users whether via uberX, UberBLACK or a taxi on the ride-sharing network.

For people who prefer UberBLACK or uberX, those services are still available.

Siripa Jungsawat, general manager of Uber Thailand, said that uberFLASH is a pilot project that broadens the concept of ride-sharing. The idea is to use technology to allocate existing resources on the road as efficiently as possible.

“During this pilot project, we are accepting good quality taxi vehicles and allowing them to implement dynamic pricing via the Uber app,” she said.

“It is mandatory for all driver partners on Uber to go through a background check. We look forward to serving more riders with faster arrival times and more choice.

“At the same time, we also look forward to serving more Thai driver partners with our technology and the ability to access flexible earning opportunities. We believe that this project will open up new doors for ride-sharing in Thailand.”

All uberFLASH rides will be priced the same as an uberX and riders will be able to see a price estimate of the entire trip before requesting a ride.

Riders who request an uberFLASH can expect to be picked up by any vehicle on the network, including taxis.

The benefits of uberFLASH include a “faster wait time” due to more available vehicles.

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