Villa Market teams up with SCB to launch new shopping website and mobile app


Siam Commercial Bank (SCB) has teamed up with Villa Market JP Co Ltd to launch two digital platforms for Villa clients: A VPlus Wallet Application and a website.

Villa, SCB to launch two digital platforms for supermarket customers

The new business model, jointly developed by both organisations, has the common aim of reshaping retail businesses, particularly the supermarket segment. It would cater to the lifestyles of all consumer groups and boost efforts toward achieving a cashless society, the bank’s head of corporate banking function, Wasin Saiyawan said at press conference yesterday.

He added that the current business strategy adopted by the bank is to help develop and support client businesses whenever there is an opportunity to enhance their competitiveness. From now on the bank will go beyond its traditional focus on loan support or financial transaction services. Villa Market JP’s CEO, Pisit Poosanakhom said the cooperative effort forged between Villa Market JP and SCB is a new dimension in modernising the supermarket business group’s service channels to cater to the needs of consumers in the Thailand 4.0 era.

 Villa Market clients will truly benefit since the system is easily applicable, precise, and secure, he said yesterday in a press release. VPlus Wallet is the first Thai supermarket app enabling clients to top up money and accumulate loyalty points for the redemption of benefits.

Currently, Villa Market has 250,000 VPlus Card members who “are gradually entering into our membership system on the digital platform,” said Pisit. The chain is targeting over 100,000 new card members, adding 20,000 top-up clients through VPlus Wallet, and increasing the number of those shopping via the Villa website ( by 50,000. It will grow Villa Market’s e-commerce and outlet sales 2018 by 10 per cent year on year, he said.


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