Windows 10 to come bundled with Candy Crush


Microsoft has announced that King Digital’s popular mobile game Candy Crush Saga will come pre-installed with Windows 10. Yes, you read that right – pre-installed. Over at Xbox Wire, Microsoft says that “as an added bonus, Candy Crush Saga will automatically be installed for customers that upgrade to or download Windows 10 for periods of time following the game launch”.

Candy Crush given away with Windows 10…

There isn’t any information on whether you’ll actually be able to opt out of the automatic installation, but obviously King will want to get as many people playing Candy Crush given its recent financial struggles, in which is said that its profits for the next quarter will not hit expectations.

The company’s shares have fallen as much as 14% in the last few days in after-hours trading after its profit warning, and it noted in its first quarter financials that revenue was lower than expected due to Candy Crush sales slowing and players moving to more mature games.

Candy Crush Windows 10

The Windows 10 version of Candy Crush Saga was demonstrated at Microsoft’s BUILD conference recently, and was also something of a showcase for Microsoft’s “Project Islandwood” and “Project Astoria” initiatives. The former allows iPhone developers to port their apps to Windows easily, whereas the latter includes an Android runtime layer that lets most Android apps run on Windows without any modification. The new Windows 10 version of Candy Crush Saga will also include cross-play options for iOS and Android devices.

Candy Crush isn’t the first game that was bundled with Windows, and that may have an impact on users’ productivity. Microsoft’s popular Solitaire game, which has been on the Windows OS since version 3.0, was once “the most used Windows application in the world”, and perhaps one of the first games that could be said to cause video game addiction. Former New York mayor Michael Bloomberg even once fired someone after catching them playing solitaire at work.

You can’t complain too much however about the bundling of Candy Crush with Windows 10, since it will be a free upgrade anyway, when you’ve decided which of the seven versions of Windows 10 you need.

SOURCE: Ars Technica.


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