Xiaomi aims to narrow Thai digital divide with accessibly priced Redmi 5A

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Xiaomi has announced the Redmi 5A, which delivers on the China-based company’s promise to provide innovation for everyone at prices accessible for Thais who have not yet enjoyed the connected experience provided by smartphones.

John Chen, regional sales director for Southeast Asia, said on Monday that priced at Bt2,790, the Redmi 5A is an effort to close the digital divide among Thai people outside Bangkok, where in some areas smartphones have penetrated only slightly more than half the population. Data from the National Statistical Office revealed that in 2016, 70.3 per cent of Thai smartphone-user penetration was still concentrated in Bangkok.

Xiaomi’s commitment is to deliver innovation across all price ranges, which allows it to bring access to technology to as many people as possible.

“With the Redmi 5A, we are confident that can contribute to digital penetration across Thailand. It’s time to ensure that smartphones and technology are accessible to everyone, [and]as you can see our products are almost half the price of smartphones with similar specifications,” Chen said.

The 5-inch Redmi 5A comes with a metallic matte finish and an array of high-quality features never seen before in this category, including a Qualcomm Snapdragon 425 processor, 13MP rear camera, dedicated microSD card slot for storage expansion and 3000mAh long-lasting battery.

Xiaomi Redmi 5A

The Nation
Republished with permission from The Nation
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