Xiaomi leading the smartphone market in China

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It seems that we have heard a lot about Xiaomi over the last 12 months so it may not come as a surprised to hear that they have taken the number one spot for smartphone sales in China, beating the likes of Honor, Huawei and LeEco.

Although the latest figures only show one month’s sales, the Chinese giant has captured 26% of the domestic market – a first, but it demonstrates how successful Chinese brands are becoming against the likes of Apple and Samsung.

The CEO of Xiaomi, Lei Jun posted some information on Weibo, based on research compiled by a local research firm called Sino.

Honor takes second place with 15.7% of the market. Honor’s parent company, Huawei, takes fifth spot with just 8%, while LeEco is in third with 10.5% and in fourth place is Apple with a market share of 8.2%.

Looking further at the data we can see that Xiaomi sold as many as its two closest competitors combined and surprisingly the figures showed that Samsung had just 3.2% of the market in China.

Although Xiaomi’s profit margins are not in the same league as Apple they are certainly some that is quite impressive and not to be sneezed at.

China is the largest smartphone market in the world and is generally untapped by Western brands.

On the other hand, Chinese brands are making a big impact overseas with Huawei proving to be quite popular. Apple is the only Western manufacturer to make any significant head roads into China but surely others will be seeing it as a great opportunity.

Earlier this week, a new partnership between Microsoft and Xiaomi was announced that will see some of Microsoft’s mobile apps such as Office and Skype be pre-installed on Xiaomi smartphones.

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