YouTube’s live streaming capabilities will soon be available on its mobile app it has been announced.
In keeping with rivals Facebook Live and Periscope, YouTube will allow users to leave live comments in the form of video although some will be relieved to learn that it doesn’t have Facebook’s emoji reactions or indeed Periscope’s little hearts.
Live streaming has been available on YouTube since 2011, or as YouTube are keen to point out, “before it was cool” however, the feature has not been available on the flagship YouTube app – until now.
The lack of this facility has allowed mobile focused social media platforms such as Twitter and Facebook to get most of the attention and arguably to push ahead in the frenzy for live video.
In the past Facebook has paid celebrities and news organisations to go “Live” whilst Periscope that is owned by Twitter, is increasingly being used by media organisations as a platform to report live news.
YouTube may not have the social platform that Facebook has or indeed Periscope via Twitter, but it certainly has access to huge stars and has an incredible reach.
The company is also quick to point out that their infrastructure makes it “faster and more reliable than anything else out there”. Whether this is actually true is probably something that both Facebook and Twitter would argue.